Archive

So the summer has gone and we are now into autumn which means just one thing? Dare I say it but Christmas is coming and the question is are you ready? Many of you will just be back from holiday and are thinking shut up John I don’t want to think about Christmas and believe […]

I’ve just spent weeks driving around France, Italy and Switzerland with friend’s enroute to and from the Monaco GP. I often find that I notice some trait or other that relates to business as I wander around. This trip was a particularly diverse one covering everything from WW2 German heavy gun emplacements, vineyards of Provence, […]

“If it isn’t broke then don’t try to fix it” is definitely NOT a mantra that Google works by. So were now a third of the way through the year (time flies when your having fun) and Google has appeared to have taken it easy with their AdWords customers. There have been many small changes […]

I know it’s been a couple of weeks since our last instalment but I can honestly say that by the looks of it my New Year’s businesses Resolutions are paying off. I’m two and half months in and already we’re only a few weeks away from opening Click Convert USA. By mid April we’ll be […]

This week I’m going to set you all a challenge! If you think your AdWords account advertises only in the UK, I’ll bet you it doesn’t.  Book a review and if you advertise in the UK only and your ads doesn’t show worldwide then we’ll give you a free hour long mentoring session worth £150. […]

Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about myself generally. I […]

As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you.  The simple 3 step process I created for stopping the bleed, regenerating and expanding an account revolutionised the industry. For a brief period in AdWords […]

I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to hear you out and quiz you whilst they […]

Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced campaigns. Well as always with Google the time is fast […]