Archive

Drum roll please… You have a high CTR (click-through rate) and the traffic coming to your website is great quality. So, why aren’t you getting any conversions? Drum roll please… it’s your website! Driving high quality/relevant traffic to your website is what we live for here at Click Convert. To do this, we utilise PPC […]

Thoughts from across the waters Aside from my passion for Marketing (SEO, PPC & Social Media), I love driving. Every year, my friends and I go on a driving trip abroad. This year, our need for speed took us to sample some of the finest roads in France, ending up in the picturesque city of Cannes. No […]

Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to this time… Firstly, what is Enhanced CPC? In […]

Is all this political unrest really that bad? In the world of business, this is a controversial question I know… but stay with me here. Yet another week in the business passes… Another week has passed by and once again we’ve had our weekly meeting. If you didn’t read last week’s blog on why team […]

If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main reasons we win clients is that we are specialists in E-commerce Marketing and were honest to […]

Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert. However, the effectiveness of display advertising has been in decline. Customers are now […]

Ask any business owner, director or manager what they need in business and the answer is SALES. After all, if you have sales, you can solve all other business problems. With the UK manufacturing, construction and services slowing and the economic uncertainty over the 23rd of June vote, sales are now more vital than ever. […]

It’s been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was pitching for our business – they proudly showed me how it integrates with AdWords. What do I see? That they are spending […]

What is a Custom Audience Custom Audiences allow you to categorize people into various groups. The grouping is determined by your requirements and these can be as simple as visitors to your website or a group segmented by their interests, behaviours, income, gender and age grouping. In fact the segmentation options are nearly endless.   […]