Archive

Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask?  Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the last year, previously CPC prices rose for 2 years. Smart […]

The biggest issue facing businesses is the sales conversion funnel and the conversion costs and rates. Nearly all new clients do not know the goal of their website – “It is to make money John” I hear you scream! But to make profits that keep repeating requires you to figure out what your customer’s goal […]

I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the […]

So 2012 has come to a close and for some of you that will have come with a great sigh of relief. Last year was a tough year for many of the industries we deal with and unfortunately for some it was unassailable.  In truth many of the business that didn’t make it online last […]