Archive

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy to start overthinking your copywriting, but it needn’t […]

Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of chaos… that’s you. You […]

So, another week has gone by and we’ve just had our weekly team meeting. I know every business has them, (if you don’t then why not?) but, do you ardently stick to them? Now, I guarantee that at some point each and everyone one of your staff think “Oh no, not another team meeting”, however […]

So you’ve hit a brick wall with your online marketing and have taken the decision to get some external help. Great News! The question is how do you know who to get this help from? How do you know which is the right marketing agency? How you choose the right marketing agency for you is something […]

Ask any business owner, director or manager what they need in business and the answer is SALES. After all, if you have sales, you can solve all other business problems. With the UK manufacturing, construction and services slowing and the economic uncertainty over the 23rd of June vote, sales are now more vital than ever. […]

It’s been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was pitching for our business – they proudly showed me how it integrates with AdWords. What do I see? That they are spending […]

Why most online marketing doesn’t work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their fair share of sales. However, that fair share has recently become a big issue for many. The economy is very […]

If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the best keywords and a very compelling landing […]

USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we buy from you? The answer to […]

For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all make sense further down the […]