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The latest in Search Advertising With AdWords Alpha being rolled out more and more each week, we are beginning to discover all of its new features. As much as we are struggling adjusting to AdWords Alpha, we must admit… it has some great new features! A few weeks ago, we talked about 3 things you […]

Weekend thoughts After watching one of my favourite guilty pleasure films on the weekend (Fools Rush In), the title got me thinking. When it comes to restructures, rebuilds and creating new campaigns during Google AdWords Account Management, we are all for it. However, we see time and time again that when agencies take over a new […]

What is Google AdWords Alpha? When logging into Google AdWords recently, you may have been chosen as one of the lucky few to try out the brand new Google AdWords Alpha (see Google’s write up here). This is the new AdWords interface Google have been working on and gradually been rolling out to advertisers. Packed full […]

If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main reasons we win clients is that we are specialists in E-commerce Marketing and were honest to […]

So, another week has gone by and we’ve just had our weekly team meeting. I know every business has them, (if you don’t then why not?) but, do you ardently stick to them? Now, I guarantee that at some point each and everyone one of your staff think “Oh no, not another team meeting”, however […]

The attribution modeling within your Adwords Interface has now been given a makeover to include Cross Device Activity to give marketers more insight into the relationship between mobile, tablet and desktop conversions. With this new feature we have have three sub categories of reporting to work with. Devices > this shows where the initial clicks […]

Click Convert are proud to announce that they have been appointed Premier Google Partner status and join a small group of highly qualified companies. Immediately clients will receive the benefit of Click Convert’s team working with Google strategists to regularly optimize the performance of their campaigns. What Are Google Premier Partners? Google recognises that the outstanding […]

Breaking News!! Today we have found the first signs of the long awaited tablet bid adjustments in Google AdWords. We PPC Specialists have been waiting years for another opportunity to have better control over tablet bidding without employing long winded workarounds. They seem to be rolling these out very slowly as we have only seen […]

Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert. However, the effectiveness of display advertising has been in decline. Customers are now […]

Yesterday Google announced that some big changes are to take place within Google AdWords. These Google AdWords changes are probably the biggest update since AdWords was first formed and will change the way we all advertise! There are 5 main Google AdWords changes that we have highlighted – read on to find out what they are! […]