Archive

If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a great way of advertising products on Google, whether you have 10 or 1000 products. It’s the number one marketing channel to reach customers who are at the point of purchase. Shopping allows you to quickly […]

Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but most people, and agencies for that […]

Sorry it’s been a couple of weeks since I last touched base. If you’ve been following my other posts, you’ll remember that I’ve been working tirelessly with the team to re-position Click Convert as an agency that provides the best possible digital advertising service for our clients. As part of this revamp, we have been […]

Machine learning is the hot word on everyone’s lips. Artificial intelligence is something that’s been spoken about in science fiction folklore for years – and we’re finally coming to a point where we can benefit from it. Medically, the benefits are about to be reaped. In an article published by the Guardian earlier this week, […]

The freshly-named Google Ads, formerly Google AdWords, are making some drastic new changes to “simplify” the Display Network, but we’re not too sure everyone’s going to be pleased. Google released this statement: “Starting in September 2018, Google is simplifying targeting and exclusion controls for Google Display Network ads on mobile devices in order to make […]

We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they’ve got a fighting chance of holding on, we may even be in it for the win! (I know I know). Well the sun is shining, I am […]

This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their advertising potential— quite literally! Responsive adverts have presented the ability to include additional information […]

Today’s blog, or rant, is about ‘The Myths of Internet Marketing’. In fact, it is equally about business in general as it is about marketing your products or service. We had a new graduate start yesterday to do AdWords Management and she’s brilliant… at least we hope she is. She has the right degree in […]

Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments based on Conversion Rate for years. We have now encapsulated the Google formula into […]

Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of chaos… that’s you. You […]