Archive

I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to hear you out and quiz you whilst they […]

So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise the content of your ads based on what prospects […]

Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced campaigns. Well as always with Google the time is fast […]

With our first glimpse of summer, it seems Internet marketing staff are moving around.  But it may equally be that summer has nothing to do with it and many have been caught short with poor performance – this would not surprise me. But if you find yourself in need of an AdWords specialist, how do […]

For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease trading within a year. The flip […]

Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask?  Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the last year, previously CPC prices rose for 2 years. Smart […]

I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the […]

So 2012 has come to a close and for some of you that will have come with a great sigh of relief. Last year was a tough year for many of the industries we deal with and unfortunately for some it was unassailable.  In truth many of the business that didn’t make it online last […]