Archive

We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. We’re Google Premier Partners, so we get the high-end support level, yet recently the Google reps don’t seem to know the […]

So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on your goals, your budget and the historical data on […]

If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider… When Apple rolled out IOS 12 last summer, they also released a browser update. The changes had some pretty significant effects on us digital marketers because it made it more difficult for us to track […]

Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having reviewed thousands of accounts, we know that you cannot jump in with bid management or AI without first getting the basics right. Without fixing the basics, accounts never perform. In these series of blogs, we’re […]

Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic, you can achieve more conversions while wasting less money on clicks that don’t convert. So, […]

Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but most people, and agencies for that […]

After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I forgot my own personal goal to help people understand digital marketing. Okay, my focus has paid off. Last time I wrote […]

On Monday, I began my first week at Click Convert. My role within the team is to create and update content. The team here really are experts in what they do, and they’re keen to share their knowledge. Together, we’ll be developing a host of helpful information surrounding Google Ads, Microsoft Advertising, Facebook and Amazon. […]

Machine learning is the hot word on everyone’s lips. Artificial intelligence is something that’s been spoken about in science fiction folklore for years – and we’re finally coming to a point where we can benefit from it. Medically, the benefits are about to be reaped. In an article published by the Guardian earlier this week, […]

The freshly-named Google Ads, formerly Google AdWords, are making some drastic new changes to “simplify” the Display Network, but we’re not too sure everyone’s going to be pleased. Google released this statement: “Starting in September 2018, Google is simplifying targeting and exclusion controls for Google Display Network ads on mobile devices in order to make […]