Archive

So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on your goals, your budget and the historical data on […]

If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider… When Apple rolled out IOS 12 last summer, they also released a browser update. The changes had some pretty significant effects on us digital marketers because it made it more difficult for us to track […]

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy to start overthinking your copywriting, but it needn’t […]

Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having reviewed thousands of accounts, we know that you cannot jump in with bid management or AI without first getting the basics right. Without fixing the basics, accounts never perform. In these series of blogs, we’re […]