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Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments based on Conversion Rate for years. We have now encapsulated the Google formula into […]

Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of chaos… that’s you. You […]