Archive

Weekend thoughts After watching one of my favourite guilty pleasure films on the weekend (Fools Rush In), the title got me thinking. When it comes to restructures, rebuilds and creating new campaigns during Google AdWords Account Management, we are all for it. However, we see time and time again that when agencies take over a new […]

What is Google AdWords Alpha? When logging into Google AdWords recently, you may have been chosen as one of the lucky few to try out the brand new Google AdWords Alpha (see Google’s write up here). This is the new AdWords interface Google have been working on and gradually been rolling out to advertisers. Packed full […]

Thoughts from across the waters Aside from my passion for Marketing (SEO, PPC & Social Media), I love driving. Every year, my friends and I go on a driving trip abroad. This year, our need for speed took us to sample some of the finest roads in France, ending up in the picturesque city of Cannes. No […]

Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to this time… Firstly, what is Enhanced CPC? In […]