Archive

Ask any business owner, director or manager what they need in business and the answer is SALES. After all, if you have sales, you can solve all other business problems. With the UK manufacturing, construction and services slowing and the economic uncertainty over the 23rd of June vote, sales are now more vital than ever. […]

Yesterday Google announced that some big changes are to take place within Google AdWords. These Google AdWords changes are probably the biggest update since AdWords was first formed and will change the way we all advertise! There are 5 main Google AdWords changes that we have highlighted – read on to find out what they are! […]

So you have been advertising with Adwords and your click through rate is good, well let me congratulate you on that. That on its own is a great achievement! Now the golden question is, do you know where your traffic is coming from? Which ad is generating more money? Well I would say if you […]

If you follow my blogs religiously, which is what I think you do (if you don’t then why aren’t you? You don’t like free relevant and important information?) Google has decided to extend the change that they first implemented back in 2015 where anyone selling products that were from one of the fifty brands that […]

It’s been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was pitching for our business – they proudly showed me how it integrates with AdWords. What do I see? That they are spending […]

Google Merchant Centre is the entrance to your shopping empire! This is the place where you house your products to be placed into Google Shopping. Google Merchant Centre is a tool designed for those selling products online. This tool allows you to upload the list of products that you wish to sell in Google Shopping. […]

Why most online marketing doesn’t work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their fair share of sales. However, that fair share has recently become a big issue for many. The economy is very […]

If you’re checking your Merchant Centre today, you might notice a little message like this from Google about GTINs: Don’t panic! Click Convert are here to help! In 2015 Google began requiring Global Trade Item numbers (GTIN’s) for products from a list of 50 brands listed in merchant centre feeds. These GTIN’s were introduced to […]

If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the best keywords and a very compelling landing […]

USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we buy from you? The answer to […]