Archive

If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the best keywords and a very compelling landing […]

USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we buy from you? The answer to […]

For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all make sense further down the […]

Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So those who are badly equipped and don’t possess the proper tools will never make it out there. One of the first and most important aspects of advertising is getting your Facebook Imagery Size right. In this guide […]

It’s been just over one month since Google removed right hand side ads. A lot has happened since and we are looking at what those changes are and how they might have impacted you. But first let’s recapitulate on what Google has changed: Google will from now on show only four text ads instead of […]

I have been using Carousel Ads pretty much ever since they were released. When they first came out there was a lot of speculation on how well this would actually perform and how long it would work for. A lot of people were cynical about it but I believed in it from the beginning, I […]

When was the last time you looked at your social media advertising efforts and thought that they aren’t generating any revenue – in effect you’re spending money on something that isn’t getting you anything back? What if I told you that you may be wrong? Nowadays we’re hit with so many types of advertising that […]

I’m pretty sure everyone out there has had at least one encounter with Facebook re-marketing. You might not have noticed this at the time, but think back to that camera you saw on Facebook, isn’t it the same camera you so happen to have seen on Amazon website? Facebook re-marketing is more common than you […]