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What is a Custom Audience Custom Audiences allow you to categorize people into various groups. The grouping is determined by your requirements and these can be as simple as visitors to your website or a group segmented by their interests, behaviours, income, gender and age grouping. In fact the segmentation options are nearly endless.   […]

Imagine being able to place ads for the product a user just viewed on your website on your visitors Facebook newsfeed. It’s an incredibly powerful marketing tools that is generating unbelievable returns for the smartest advertisers. Having a list of Facebook users who visit your site is just the start of what’s possible. Adwords search […]

Revolution for Google Adwords Desktop shopping ads. As it can be seen on the images below the Product Listing Ads appear on top of the page, that isn’t particularly new, but what is new is the fact that you can now scroll to the sides for more to view more products. This Google Shopping Ads Carousel […]

With an ever increasing amount of time spent on the internet, it’s estimated that any one person picks up their phone and checks Facebook an astonishing 14 times a day and stays on average just over 2 minutes each time. Do you know what that means? There’s an opportunity to promote and sell your products to […]

Google has changed the way adverts appear and with these changes they’re definitely not taking hostages. Are you a victim of Google’s 80/20 rule? The guys at Google have decided to mix things up a little this week and we have seen a major change in the way that the ads are shown on a Google search. On February 19th […]