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So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise the content of your ads based on what prospects […]

Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced campaigns. Well as always with Google the time is fast […]